Warner Bros. Discovery details Butterbeer Season activity

Warner Bros. Discovery is preparing a raft of activity for its upcoming Butterbeer Season, celebrating the drink from Harry Potter.

Between March 1st and May 31st, Butterbeer Season will see the launch of new treats, limited-edition products and expansive licensing activity.

Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US, while Hershey’s will debut Harry Potter Butterbeer Kisses. Keebler’s will bring Limited-Edition Harry Potter Butterbeer Fudge Stripes Cookies to the US, while Lionel will launch a train collection spanning a Butterbeer-scented train smoke fluid, Butterbeer Reefer Car, Butterbeer Tank Car and Butterbeer Tank.

In China, Miniso will launch Butterbeer-themed home fragrances and stationery products, while ORLY will have a range of Butterbeer scented products, including cuticle oil, nail polish and nail spray. Glico China is debuting Harry Potter Butterbeer Flavor Pocky, while Piagui has a capsule collection of Butterbeer bags and totes in Mexico.

Finally, Running Press is launching a Harry Potter Butterbeer Mini Mug Set and SkinnyPop has Butterbeer Flavored Kettle Popcorn.

In terms of events, the Butterbeer Truck will visit multiple cities across the US, while Harry Potter New York, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests themed merchandise.

At Harry Potter: The Exhibition in Boston, fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise and a Butterbeer.

In Europe, the Warner Bros. Studio Tour London – The Making of Harry Potter will have a Butterbeer Bar, offering Butterbeer filled doughnuts, a special Butterbeer cookie and Butterbeer scones. The Frog Café will also offer a Butterbeer sharing milkshake and a Butterbeer giant cake.

In Asia, Japan’s Harry Potter Cafe will introduce a special Butterbeer-themed menu, while Harry Potter – Mahou Dokoro will have bespoke merchandise. In Singapore, Harry Potter: Visions of Magic will be offering a special Butterbeer Season ticket package, while The Wizarding World of Harry Potter at Universal Beijing Resort will be celebrating Butterbeer Season with in-land surprises.