AirAsia teams with American Tourister for luggage collection

AirAsia has struck its first ever licensing deal – a collaboration with American Tourister for luggage.

The range spans black and red medium and cabin-sized luggage, as well as crossbody bags with aircraft seatbelt-inspired straps.

The deal was arranged by Abc, who is responsible for the strategic development, management, licensing, and merchandising of the AirAsia brand – along with a portfolio of associated brands and intellectual properties under Capital A.

“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal – a brand that has been built over the past 23 years to stand for value, accessibility and inclusivity, and is deeply loved by millions of travellers,” said Capital A CEO Tony Fernandes.

“This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation, while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them.”

Ambert Khoo, General Manager, Samsonite Malaysia Sdn Bhd, added: “At American Tourister, we’re all about brightening up your travels with bold colours and stylish designs that match the spirit of today’s explorers.

“By teaming up with AirAsia, we’re taking travel to new heights – where functionality meets fearless style. This collection is packed with vibrant flair and practical features, redefining the travel experience for the bold, adventurous generation. Together, we’re making every journey as colourful and exciting as the destinations themselves!”