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“A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase – by echoing elements of the latest series while showcasing its legacy, the partnership with Rookies does exactly this,” said Emma Brancourt, Licensing Executive at Banijay Kids & Family.
Banijay Kids & Family is partnering with Parisian café Rookies for an immersive Totally Spies! experience.
The latest season of the show sees The Spies relocate to Singapore and enjoy bubble tea. Rookies, renowned for its bubble tea and pancakes, will host a month-long Totally Spies! activation from Monday February 10th to Sunday March 9th. The takeover will include an exclusive menu, themed decor and bubble teas inspired by the personalities of The Spies.
“From new audiences discovering the show for the first time, to adults who grew up with the series in the early noughties, Totally Spies! is a show that cultivates fans for life,” said Emma Brancourt, Licensing Executive at Banijay Kids & Family.
“A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase, and by echoing elements of the latest series whilst showcasing its legacy, the partnership with Rookies does exactly this.”
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