adidas and The Smiley Company team up for apparel and accessories

The Smiley Company has teamed up with adidas on two collections spanning apparel and accessories.

The adidas Originals and Smiley Originals is created for adults, while the SmileyWorld collection is created for kids. Many pieces feature a special adidas trefoil reimagined as a Smiley icon.

“Collaborating with Smiley feels like a natural partnership, with both brands rooted in the shared values – championing true originality through sport, community and authenticity,” said adidas.

“This collaboration is about more than just style. Together, we aim to uplift all generations to go into the world and spread a smile, wherever they go.”

Nicolas Loufrani, CEO at The Smiley Company, added: “The original Smiley logo and the Adidas trefoil and three stripes are some of the most iconic and famous logos in the world. It has always been my dream to bring them together and create an exclusive collection with a brand I love so much. I am really thrilled to see the result.”.

The new adidas x Smiley collections is available now on adidas.com and in selected stores.