Banijay Kids & Family secures deals for Mr. Bean across apparel, candles and toys

Banijay Kids & Family has signed new licensing deals for Mr Bean.

A partnership with Hollywood Magic, signed through agent Spacetoon, will see Mr. Bean apparel and accessories across MENA, while UK licensing agent Bulldog has signed with Forbidden Planet for apparel, accessories, gift and home goods.

Elsewhere, Dalian Talent Group is on board for Mr Bean branded candles and air fresheners, while Nixy Children is producing wind-up toys across EMEA.

“2025 is a milestone year for Mr Bean,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family.

“We are celebrating 35 years of the brand and welcoming a new season of the animated series. Combined with our continued licensing efforts both globally and through our fantastic local agents, we are offering fans around the world new opportunities to engage with the brand across multiple touchpoints.”