Bonkers Toys signs as global master toy partner for Coolabi’s Warrior Cats

Coolabi Group has appointed Bonkers Toys as its global master toy partner for Warrior Cats and also signed Retail Monster as the US licensing agent for the brand.

A publishing hit, Warrior Cats has sold over 77 million books in 38 languages to date and has strong engagement on Roblox and social media.

“The Warrior Cats franchise has an extensive fanbase built over the last 20 years with a powerful global reach across publishing, Roblox, TikTok and YouTube – with further content touchpoints to come as we continue to build the brand globally,” said Allison Watkins, Director of Consumer Products at Coolabi Group.

“We know there is already significant fan demand for Warrior Cats consumer products, and we could not be more excited to join forces with the experts at Retail Monster and Bonkers Toys to deliver that opportunity.”

Brian Bonnett, CEO of Bonkers Toys, added: “Warrior Cats is a natural fit for Bonkers Toys’ expertise in New Media brands. In addition to its literary success, Warrior Cats is a digital and social media powerhouse with wildly engaged fans, extensive online presence and robust user generated content.

“We are dedicated to honouring the legacy of Warrior Cats and bringing this enchanted world into the physical world with tangible, cherished playthings for its fans worldwide.”

Michael Connolly, Founder & CEO of Retail Monster, said: “Storytelling is at the core of everything Coolabi drives, and we are delighted to work together to craft the next chapter in the Warrior Cats story, working strategically with world-class licensees and retailers to tell the story with innovative product.

“Bonkers Toys is on the pulse of pop culture and having the opportunity to infuse their creativity into Warrior Cats toys from day one is the cherry on top.”