Magic Light Pictures details new products, promotions and activations for The Gruffalo and Friends

Magic Light Pictures has a raft of new product launches, promotions and activations on the way for The Gruffalo and Friends.

Sainsbury’s has extended its DTR for a further three years, with its Gruffalo and Friends apparel collection at aisle-end POS at over 400 stores, supported by costume character visits in selected stores in the first week of March. Other launches for Spring/Summer 25 include a new clothing range at Tesco and a nightwear and footwear range at Asda.

Elsewhere, Carex is expanding its offering beyond the popular forest fruits-scented Gruffalo handwash with a Fiery Fresh Zog handwash and a Room on the Broom Magic Potion handwash

Jojo Maman Bébé is also bolstering its The Gruffalo collection with a range of wooden toys joining the plush toys and puzzles already on offer. A new range of The Gruffalo babywear, bathwear and bedding from Character World will be landing at Boots.

Finally, Stick Man activity trails return to Forestry England sites this year, with 26 forests on board to host the specially designed trails.

“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

“We’re delighted to grow our partnerships with major retailers, licensees and category-leaders as we continue to find new touchpoints for fans and their families to engage with their favourite characters.”