TOMY embarks on global toy partnership with Momiji

TOMY International is set to launch new toy lines with Momiji, a brand known for its collectible friendship dolls.

Carlin West Agency secured Momiji’s partnership with TOMY, which promises ‘fresh ideas and bold new directions’.

“TOMY is the perfect partner for this next chapter,” said Cameron Read, Co-Founder and Managing Director of Momiji.

“They have a legacy of quality, innovation, and deep respect for creativity. Their passion for collectibles and play aligns beautifully with what we do at Momiji, and together we’re ready to create something truly special.”

Julie Gwaltney, VP of Toy Division at TOMY, added: “Momiji is a brand that has mastered the art of storytelling through design. Our collaboration isn’t just about expanding the range, it’s about unlocking new creative possibilities to Make the World Smile.

“We’re exploring exciting new ways to expand Momiji’s world, creating new products that will continue to engage collectors of all ages.”

Carlin West, CEO of CWA, said: “This partnership is the start of something extraordinary. We’re working on plans that will surprise and delight in ways that only Momiji can. When the time comes to reveal what we’ve been crafting, we believe it will be a game-changer in the toy and collectibles world.”