Poetic Brands readies Peanuts baby clothes and accessories for 2026

Specialist apparel licensee Poetic Brands has secured a license to design, manufacture and distribute baby apparel, essentials and accessories for the UK market.

Poetic is planning a range of baby daywear, nightwear, underwear, accessories, swimwear, maternity bags and accessories inspired by Snoopy and the Peanuts gang. Ranges will be available at multiple retailers across the UK from spring/summer 2026.

“Peanuts is a rich source of humorous and colourful characters and imagery that are perfect for bright, appealing baby apparel,” said Elliott Matthews, Managing Director of Poetic Brands.

“As one of the most popular and influential comic strips in history approaches its 75th anniversary we’re thrilled to be taking part on the celebrations with a range that little ones will love – almost as much as their parents!”

Tara Botwick, Senior Director, International Territory Management, EMEA at Peanuts Worldwide, added: “As Peanuts celebrates its 75th anniversary, we aim to highlight its longevity as well as its enduring popularity and appeal across both kids and adults alike. Poetic Brands is an ideal partner to accomplish this with their high-quality, ethically sourced branded apparel for multiple age groups and whose appeal extends to just about everyone!”