Nonsensical’s Oli Hills to explore why ‘TikTok Made Me Play It’ at Play Creators Conference 2025

Oli Hills – the Co-Founder of Nonsensical, a full-service TikTok agency – will explore how TikTok is shaping the future of games at this year’s Play Creators Conference.

His session – titled ‘TikTok Made Me Play It: How TikTok Is Shaping the Future of Games & Creativity’ – will explore areas including how TikTok works, how toys and games are thriving there – and how to generate impact on the platform.

Nonsensical launched in 2020 and helps brands drive real impact on TikTok. Under Oli’s leadership, Nonsensical has worked with leading brands including boohooMAN, Semrush, UNiDAYS, Confused.com and The Ordinary, helping them harness the power of the platform to engage audiences and grow their presence in bold, creative ways.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 25th. To book your ticket, head to: https://playcreatorsconference.co.uk/product/play-creators-conference-ticket/