Penguin Ventures appoints WildBrain CPLG to represent The World of Peter Rabbit in the US and Canada

Penguin Ventures has appointed WildBrain CPLG to represent The World of Peter Rabbit across the US and Canada.

WildBrain CPLG will manage the consumer products program rights across merchandise, promotions, digital and experiences ahead of two milestone celebrations: Beatrix Potter’s 160th Anniversary in 2026 and Peter Rabbit’s 125th anniversary in 2027.

“I am delighted to have made this appointment and am confident that this is the start of a long and fruitful partnership with Jasen and his team,” said David Sprei, Commercial Director at Penguin Ventures.

“It was evident early on that their understanding of the brand and ambitions to grow Peter Rabbit were very much aligned with our strategic and creative plans. This appointment comes at a pivotal time for WildBrain CPLG to take us through two key anniversary years and beyond and there’s already a few deals in the pipeline, so watch this space.”

Jasen Wright, VP North America at WildBrain CPLG, added: “With a timeless heritage spanning over 120 years, The World of Beatrix Potter and beloved character Peter Rabbit have enduring appeal for families and kids around the world. We are looking forward to working closely with David and his team at Penguin Ventures to leverage the significant licensing opportunities for this cherished property in the coming years.”