Sunday Swagger launches Guinness golf apparel collection

Golf and lifestyle apparel firm Sunday Swagger has launched a Guinness collection.

The collaboration spans custom t-shirt designs and polo designs, as well as new quarter zips, performance hoodies, jackets and hats.

“This partnership enhances our brand’s equity by aligning with a legacy brand that shares our values of boldness, individuality and good times,” said Sunday Swagger Founder Mark Carmona.

“This collaboration isn’t just a logo swap – it’s a storytelling opportunity that lives at the intersection of heritage and modern swagger, allowing both our brands to reach new audiences while staying true to our DNA. It’s our biggest collaboration yet, and we’re excited for all that is in store.”

The Guinness x Sunday Swagger collaboration will be available online at sundayswagger.com, as well as in select stores this spring.