Homesick brings Budweiser into candles with Backyard BBQ fragrance

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 13.08.21

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Homesick, Budweiser

“So many of our favourite summer memories involve BBQ and Bud, meaning we had a ton of personal experience to draw on creating these candles,” said Homesick’s Lauren Lamagna.

Home fragrance and lifestyle brand Homesick has launched a Budweiser candle.

The Budweiser Backyard BBQ candle features hints of barley and allspice mixed with smoke.

“We love capturing the moments that matter most through scent, so we had a blast working with Budweiser on this collaboration,” said Lauren Lamagna, General Manager at Homesick.

“So many of our favourite summer memories involve BBQ and Bud, meaning we had a ton of personal experience to draw on creating these candles. We hope the fans love them as much as we do.”

The launch is the latest in a range of brand collaborations for Homesick, with previous partnerships including a Sorry, Not Sorry candle with Tinder and a limited edition Dunkin Doughnuts candle range.

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Budweiser Homesick Food & Drink Homewares

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