Ubisoft teams with Storyland Studios to create live attractions based on brands like Just Dance and Assassin’s Creed

Video game publisher Ubisoft has teamed up with immersive experience specialists Storyland Studios to develop live themed entertainment based on its portfolio IP.

Blooloop reports that Storyland will create a Ubisoft theme park as well as indoor attractions based on the publisher’s franchises, which includes Assassin’s Creed, Just Dance and Rabbids.

“The settings within Ubisoft’s game worlds are a perfect tapestry for physical world creation, whether historic, real-life, city-based, under the ocean, or on a different planet,” Ben Thompson, Chief Strategy Officer and Head of Global Clients at Storyland Studios, told Blooloop.

“For an experienced designer like Storyland, it’s an incredibly exciting sandbox to play in. We’re thrilled to have been entrusted with this opportunity.”

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.