JAKKS Pacific to launch Sonic Prime action figures, play-sets and costumes in 2023

JAKKS Pacific has signed a partnership with Sega of America to launch toys for the upcoming animated Sonic the Hedgehog series, Sonic Prime.

The deal will see JAKKS will produce action figures, play-sets, vehicles, plush and other collectibles for Sonic Prime.

JAKKS’ Disguise arm is also on board as Sonic Prime’s official costume and costume accessory partner, with distribution rights across the globe.

The Sonic Prime-branded product lines will land in 2023, following the launch of the series on Netflix later this year.

“SEGA has done a tremendous job telling the story of Sonic through a multitude of medium forums,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.

“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes. Our customers are not just kids, but also collectors, and this brand consistently hits the mark with retailers and fans year after year.”

Michael Cisneros, Senior Manager of Licensing at Sega of America, added: “JAKKS has consistently captured Sonic’s signature persona, and we’re thrilled to have them on board for another partnership.

“Sonic Prime will feature everyone’s favourite hedgehog setting out on a new adventure, so we’re looking forward to providing innovative products to audiences everywhere that will bring the iconic character to life.”