Primark readies limited-edition Greggs clothing collection

Primark is launching a Greggs fashion collection.

The 11-piece collection will be previewed on February 17th and 18th at an exclusive Primark/Greggs pop-up boutique on London’s Dean Street, before being available from February 19th at 60 Primark stores across the UK.

As part of the collaboration, Primark Birmingham – the world’s largest Primark – will play host to the world’s largest Greggs, with the launch of a 130-seater ‘Tasty by Greggs’ café.

“We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love,” said Tim Kelly, Director of New Business Development at Primark.

“We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”

Raymond Reynolds, Business Development Director at Greggs added: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves.”