BMW teams with Jeff Koons for limited edition M850i xDrive Gran Coupé

Artist Jeff Koons has designed a limited edition M850i xDrive Gran Coupé as part of a new collaboration with BMW.

Only 99 of the Jeff Koons-designed cars are available, and the design includes 11 different exterior colours and seats featuring a red and blue to reflects the colours of comic book superheroes.

“My edition of the BMW 8 Series is my dream car,” said Jeff Koons.

“On the car, the lines are getting bigger on their journey from the hood towards the trunk, creating a sense of forward movement just as the ‘POP!’ and the vapor thrust design elements do. The blue colour resembles the vastness of space and I like the idea of the car being a global car. What matters is how we relate to each other and our awareness of everything we are surrounded by. For the driver and all passengers, there is a heightened state of pleasure. This is what my car has to offer.”

Oliver Zipse, Chairman of the Board of Management of BMW AG, added: “BMW thrives on constantly seeking out new challenges! Working with Jeff Koons again has inspired us all – throughout headquarters and across our plants in Germany. Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons. A ‘rolling sculpture’ that will not only be displayed as a coveted collector’s item in museums but will also be allowed to flourish on the road as a genuine BMW.”

One vehicle, signed on the tailgate by Jeff Koons, will be auctioned off at Christie’s in New York on April 4th. All proceeds from the highest bid will go to the International Centre for Missing & Exploited Children (ICMEC). Jeff Koons has been personally involved with this nonprofit NGO for over two decades.