PepsiCo teams with IHOP for Pepsi Maple Syrup Cola

PepsiCo has teamed up with IHOP to launch a limited-edition Pepsi Maple Syrup Cola.

There are only 2,000 cans available; the only way consumers can be in the running to get one is by posting a photo or video of their stack of pancakes on Instagram or Twitter and tagging #ShowUsYourStack, #PepsiSweepstakes and @IHOP.

“We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” said Todd Kaplan, Chief Marketing Officer at Pepsi.

“We can’t wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online.”

Kieran Donahue, Chief Marketing Officer at IHOP, added: “At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us.

“We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola.”