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“The coffee notes already in Guinness make the creation of Guinness Cold Brew Coffee Beer a natural – and delicious – next step in our proud history of innovation,” said Grainne Wafer, Global Brand Director for Guinness.
Following a successful launch in the US last year, Guinness Cold Brew Coffee Beer is now available in the UK.
The drink blends cold brew coffee, Guinness Draught and roasted barley flavours to balance ‘delicate notes of coffee, chocolate and caramel’.
“The coffee notes already in Guinness make the creation of Guinness Cold Brew Coffee Beer a natural – and delicious – next step in our proud history of innovation,” said Grainne Wafer, Global Brand Director for Guinness.
“Coffee is not only a natural flavour companion to Guinness, but a huge part of culture around the world, not least in the US where this beer first launched. With this latest innovation in Guinness brewing, we’ve introduced Guinness to new consumers as well as existing fans in the US, and this is our ambition as we launch Guinness Cold Brew Coffee Beer in more countries over the next 12 months.”
Guinness Cold Brew Coffee Beer is available in a 440ml can format in Tesco stores in Great Britain from today, followed by further supermarkets and off-licences nationwide in the coming months.
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