Ballantine’s and Gearbox Entertainment launch Borderlands whisky

Ballantine’s has launched a Borderlands whisky.

Inspired by Borderlands’ bar mogul Mad Moxxi, the Ballantine’s x Moxxi’s Bar Edition whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.

The whisky firm has also appointed the character as ‘Chief Galactic Expansion Officer’, where she’s tasked with ‘expanding Ballantine’s intergalactic footprint to the furthest reaches of Pandora, the universe, and beyond.’

“We’ve been following Moxxi’s adventures in Pandora for some time now and are delighted to have such an infamous entrepreneur on board,” said Ballantine’s Marketing Director, Mathieu Deslandes.

“Her handling of the Heist of the Handsome Jackpot was second to none and her impressive hostessing of the Underdome Riot is not easily forgotten. I have no doubt Moxxi will help catapult Ballantine’s to galactic heights and encourage Vault Hunters to stay true to themselves.”

As part of the launch, Ballantine’s is utilising the Mad Moxxi character to promote responsible drinking in a special video. Check it out below: