Mattel brings He-Man and the Masters of the Universe into Roblox

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 26.04.22

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Mattel, Roblox, PJ Lewis

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

Mattel has launched a He-Man and the Masters of the Universe game on Roblox.

Developed by GameFam, He-Man and the Masters of the Universe: You Have the Power gives players the chance to have PvP battles as characters from the Netflix series and explore Castle Greyskull.

“Masters of the Universe is an iconic global property about becoming the best version of yourself,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience where anyone can explore Eternia through the lens of their favourite characters.”

This marks the second Mattel brand to join the Roblox world following the launch of Hot Wheels Open World back in 2020.

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