Epic Rights to helm global merch push for New Kids on the Block

New Kids on the Block has appointed Epic Rights as their global licensing agent.

Epic Rights will develop a licensing program for the band across multiple categories, including apparel, footwear, accessories, gaming, spirits, home décor and collectibles. Initial product launch for some categories will hit shelves in Q4 2022.

“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.

“With the Mixtape 2022 tour starting in May; a cruise in October; and other initiatives in the works, we have endless opportunities to create a distinctive line of merchandise that represents the band, featuring retro nostalgia from the 80s and 90s as well as products that speak to who they are today. We are so excited to add New Kids on the Block to our roster of amazing artists.”

New Kids on the Block’s Danny Wood added: “We can’t wait to get back on the road this summer and perform for our fans, old and new!

“With all of the exciting plans we have coming, we wanted to create a unique, fresh, and memorable product line, and Epic Rights is the premiere agency for artists who want to develop merchandise lines that speak to their fans. We are thrilled to begin the process with Lisa and the team to bring all of our ideas to life!”