Floral Street bolsters Van Gogh Museum range with vegan home fragrances

Fragrance firm Floral Street is expanding its Van Gogh Museum range to include two new vegan home fragrances.

Pieces in the new vegan home range includes scented reeds, room fragrances, diffusers and candles inspired by Van Gogh’s Sunflowers and Almond Blossom pieces. The candles are made with vegan wax made from sustainably sourced rapeseed and coconut oil, while the scented reeds are 100% plastic free.

“So many loved our bright and happy Sunflower Pop fragrance, that they wanted their homes to smell like it too” said Michelle Feeney, Founder of Floral Street Fragrances.

“This time, we have also been inspired by Van Gogh’s Almond Blossom, creating two different facets of his masterworks. Van Gogh brought the plants to life visually and we are bringing them to life in our clean fragrances.”

Ian Wickham, director at Van Gogh Museum’s licensing agent, Licensing Link Europe, added: “This extension to the Floral Street range has been as carefully planned, researched and considered as the launch of our Sunflower Pop fragrance.

“We are all hugely excited to see the reaction when the range goes live. The team have done an incredible job.”

Marijn Veraart, Licensing Manager at the Van Gogh Museum, said: “We’re so proud of this range extension to the already incredibly successful Sunflower Pop parfum.

“Moving into home fragrances was the obvious next step and we are all hugely excited by these new developments. A huge thank you to an amazing team who have worked so hard to make this a reality.”