Cath Kidston readies Peter Rabbit anniversary collection

In celebration of the 120th anniversary of Beatrix Potter’s The Tale of Peter Rabbit, Cath Kidston are launching a new collection of bags, clothing and homewares.

Cath Kidston’s print design team were inspired by Beatrix Potter’s life as an artist, scientist, painter, and author, and each print embraces Beatrix Potter’s sketches from the classic story.

The prints in the collection also boasts nods to Cath Kidston’s own print heritage, like in the newly drawn take on their archive mushroom.

“It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is a real pleasure,” said Holly Marler, Creative Director of Cath Kidston.

“It reminds me of my childhood and when my children were small, to evoke these fond memories and nostalgia is really important to our brand and makes our print narrative really passionate and purposeful. Watching each of these characters come alive in Cath Kidston’s landscape and celebrating Beatrix Potter’s craft was truly an honour.”

David Sprei, Commercial Director at Penguin Ventures, added: “We were delighted to collaborate with Cath Kidston again and to see this beautiful collection launch during the 120th birthday celebrations for Peter Rabbit. Cath Kidston have brought Beatrix Potter’s classic character to a contemporary audience through their exquisite craftmanship and narrative-led design. We can’t wait to see the response to the collection from customers and fans alike.”

The new collection launches on July 25th.