Matchbox movie in the works from Mattel and Skydance

Skydance and Mattel are developing a Matchbox live-action film.

“For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Robbie Brenner, Executive Producer at Mattel Films.

“We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”

Don Granger, President of Feature Films at Skydance, added: “We are thrilled to be working with Robbie Brenner and her amazing creative team at Mattel.

“Pairing Skydance’s unique brand of premium, elevated action-adventure entertainment with the incredible legacy of the Matchbox brand is a fantastic opportunity. There is a shared experience for everyone who has played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to craft a worldwide adventure film worthy of such imagination.”

The screenplay will be written by David Coggeshall, who wrote the upcoming Orphan: First Kill for Paramount as well as Lee Daniels’s untitled Netflix possession thriller.

In addition to Matchbox, the Mattel Films development slate also includes movies for American Girl, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and Wishbone. A Barbie movie is also currently in production.