Anya Hindmarch brings brands like PG Tips, HP Sauce and Heinz Baked Beans into ice cream

Brands like PG Tips, Heinz Tomato Ketchup and Coco Pops have got their own ice cream’s courtesy of Anya Hindmarch’s latest pop-up concept, The Ice Cream Project.

Open at The Village on London’s Pont Street until August 28th, The Ice Cream Project is serving up a collection of unexpected ice creams which celebrate Anya Hindmarch’s favourite cult food brands.

Hand-made in small batches in Devon, each flavour is available by the scoop or in 500ml tubs to take away.

The full range of ice cream flavours includes:

Kikkoman Soy Sauce
Heinz Tomato Ketchup
PG Tips
Heinz Mayonnaise
HP Sauce
Heinz Salad Cream
Heinz Baked Beans
Quaker Rolled Oats
Bird’s Custard
Coco Pops
Frosties
Lyle’s Golden Syrup
Lea & Perrins
Polo