Dusk debuts fragrances based on Streets’ ice cream brands

Dusk has launched a range of fragrances around Streets’ ice cream brands.

The collaboration – orchestrated by brand extension agency Asembl – sees dusk launch a range of candles, fragrant oils, tealights and melts around Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice.

“Scents are known to have a strong link to people’s memories, and what better way to bring back the memories of sunshine and summer than with our Streets x dusk range,” said Streets Marketing Manager, Annie Lucchitti.

“Dusk have nailed a mouth-watering range that will have your tummy grumbling for more!”

Dusk General Manager Product and Marketing, Julia Utz, added: “We invite you to the creamiest, dreamiest summertime street party hosted by dusk and Streets. Come and indulge in the launch of our exclusive fragrance collaboration inspired by the iconic childhood favourites – Bubble O ‘Bill, Golden Gaytime, Paddle Pop and Splice.

Asembl Managing Director, Justin Watson, continued: “Both Streets and dusk fans are in for a delicious treat with this dreamy creamy partnership. Never before have Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice been available in a fragrance range, so we are very excited to be bringing those childhood nostalgic summer smells to light with dusk.”