Sugarlands Distilling Co brings Eggo Waffles into alcohol with Eggo Nog Appalachian Sippin’ Cream

Kellogg’s Eggo Waffles is moving into the alcohol space thanks a new partnership with Sugarlands Distilling Co.

Sugarlands’ Eggo Nog Appalachian Sippin’ Cream is a rum-based liqueur that boasts cinnamon and nutmeg flavour notes – and ‘pairs perfectly with Eggo waffles’.

“The holidays are exhausting for parents – from extra family responsibilities to the pressure of making the holidays perfect, parents rarely have any downtime for themselves,” said Joe Beauprez, Marketing Director for Eggo.

“We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time.’ Paired perfectly with our Eggo Thick & Fluffy Waffles – maybe even topped with a dollop of ice cream – Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.”

Greg Eidam, Sugarlands’ Master Distiller, added: “We’re very excited to partner with an iconic brand like Eggo to create this fun and festive version of our popular Appalachian Sippin’ Cream.

“Our team at the distillery worked hard to ensure hints of cinnamon and nutmeg came through in the flavours, making every sip reminiscent of a perfectly toasted Eggo waffle.

“We’re confident this tasty twist on the classic holiday treat will have parents longing for their ‘evening me time,’ all holiday season long.”

The partnership was brokered by global brand extension licensing agency, Beanstalk, marking the inaugural food licensing deal for the agency on behalf of the Eggo brand.

“We are thrilled to bridge the nostalgia and love for Eggo with the cheer and festivity of holiday egg nog, particularly with a respected craft distillery like Sugarlands Distilling Co.,” said Frances Alvarez, VP of Brand Management at Beanstalk.

“Leveraging the flavours of a perfectly toasted Eggo waffle, we hope this exciting partnership for the brand will open doors to many more unique flavour pairings and licensing opportunities for the beloved brand in the future.”