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“Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery.
Warner Bros. Discovery Global Consumer Products has partnered with NFT platform Nifty’s to launch a range of Game of Thrones digital collectibles.
The Game of Thrones: Build Your Realm range kicks off with the release of unique avatars which will be bundled with a pack of digital collectibles allowing users to begin their journey and upgrade their avatar. The multi-chapter program will continue through thematic activities, on-site engagement and additional digital collectibles.
“Every so often, a film or television series comes along that pushes the boundaries of its genre so far, it forever changes the creative landscape, becoming a part of our collective cultural identity – Game of Thrones is that series for this generation,” said Jeff Marsilio, CEO and Co-Founder of Nifty’s.
“Nifty’s is thrilled to be working alongside Warner Bros. Discovery Global Consumer Products to keep pushing the bounds of creativity and imagination, through a new kind of digital collectible that will allow fans of the franchise to connect in ways they never have before.”
Daz 3D, who previously worked on DC’s Bat Cowl NFT Program, will collaborate on the design, development, and production of the Game of Thrones collection.
Josh Hackbarth, Head of NFT Commercial Development for Warner Bros Discovery, added: “Our goal, as always, with the fans is to create new ways for them to interact with the stories and characters they love.
“We’re excited to expand the Game of Thrones fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”
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