Sexual wellness brand Smile Makers teams with Mumsnet for vibrator ‘created with mothers, for mothers’

Sexual wellness brand Smile Makers has partnered with UK parent network Mumsnet to launch The Whisperer, a vibrator ‘designed by mothers, for mothers.’

The collaboration – orchestrated by Mumsnet’s licensing agent The Point.888 – follows a survey of Mumsnet users that found 75% of mothers worry about reconnecting with their sexuality after giving birth.

“Mumsnet has always been a place where women can share opinions, knowledge and advice on anything and everything, including sex,” said Justine Roberts, founder of Mumsnet.

“We hear frequently from women who are struggling to reconnect with their sexuality after having children, or who can’t find the support or information they need in order to do so. That’s why we’re glad to have been able to work with Smile Makers to create the first vibrator designed specifically for mothers.

“In doing so, we hope not only to enable women to reconnect with their sexuality more easily after childbirth, but to also counter the outdated taboos and stereotypes that can lead to some women feeling embarrassed or ashamed about their sexual needs.”

Smile Makers’ brand director, Cecile Gasnault, added: “We are delighted to introduce The Whisperer and be working with Mumsnet, which is such a leader within the mothering world. This is something we’ve been working on for a while and are very proud of the outcome.

“We knew from previous activations with our community that sex and motherhood is a deeply-rooted taboo. The lack of conversation and resources on the topic is leaving women and people with wombs feeling side-lined as sexual beings. At Smile Makers, we have been tackling taboos around female sexuality for over 10 years and that was obviously an important one to remove.”

Martin McLaughlin, Co-Founder at Story.1888 – the creative agency within The Point.1888 – said: “This has been a hugely inspiring and exciting project to be part of, where two experts in their fields have come together to solve a real world challenge for real mothers. Throughout the development of The Whisperer, mothers have been central, from focus groups to product testing, and even naming of the product. This is the very definition of delivering products with a purpose and a true testament to both Mumnsnet and Smile Makers.”