Period wear brand WUKA launches Nadiya Hussain collection

To celebrate International Women’s Day, GBBO winner Nadiya Hussain MBE has teamed up with period wear brand WUKA to create an exclusive collection of period underwear.

The WUKA X Nadiya Hussain collection is made up of a selection of Nadiya’s favourite WUKA products. From now until March 14th, for every product sold from Nadiya’s collection, WUKA will donate a pair of WUKA Basics period pants to Choose Love, an organisation that supports refugees, migrants and displaced people with essential life supplies.

“As a Bangladeshi woman, a mother to a girl, and an advocate for gender equity, I fully support the crucial work WUKA is doing to address the issue of period poverty,” said Nadiya Hussain MBE.

“I feel privileged to partner with a brand that really cares, to support WUKA in its mission to drive awareness of the issues the menstruating population faces today, whilst also helping Choose Love distribute much needed period supplies. When I first set out to become a chef, I recognised that to be successful I had to break down a number of barriers and cultural taboos that stood in my way. This collaboration embodies much of that continued mission.

“Unfortunately, there’s still so much stigma and shame around menstruation, so working with WUKA to re-write the narrative around how periods are perceived is just one step towards breaking down some of the barriers that women and girls face in their day-to-day lives.”

Ruby Raut, CEO and Co-Founder at WUKA, added: “Nadiya is an inspiration to so many women and is a powerful role model for many. She truly personifies WUKA’s message that nothing should hold women back, and partnering with her is an incredible opportunity to elevate our shared mission to destigmatise cultural taboos and champion equity.

“This partnership will help to expose the many challenges the menstruating population faces every day, while supporting Choose Love, and amplifying the Wake Up Kick Ass Mindset that WUKA and Nadiya share.”