Creative Craft Group launches Play-Doh arts and activity range

Billy Langsworthy, Brands Untapped

News

by Billy Langsworthy
Published 16.03.23

Share
Creative Craft Group, Play-Doh, Erik van Erp, Ivonne Brancart

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

Creative Craft Group has launched a Play-Doh art and activity range.

The collection spans coloured pencils, felt tip pens, crayons, gel pens, acrylic paint and several activity sets.

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

“Play-Doh is a household name and a must-have for retailers. We are pleased to expand the brand presence into the adjacent colouring and crafting categories.”

Ivonne Brancart, Studio Manager at Creative Craft Group, added: “The range was well received during the Spielwarenmesse in Nurnberg, and we are pleased to collaborate with Wildbrain CPLG and Hasbro to bring this range to life.”

—-

To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here

Creative Craft Group Erik van Erp Ivonne Brancart Play-Doh Toys & Games

More Recent News

News
Smiley, Nicolas Loufrani, Fashion

Smiley opens pop-up stores in Thailand

“This is part of a bigger strategy to continue to develop our retail offering, focusing on creative, and sophisticated products, whilst bringing these to our fans across the world,” said Nicolas Loufrani, CEO of The Smiley Company.

News
Licensing Link Europe, Henry Fraser, Ian Wickham, Art, Homewares, Fashion

Licensing Link Europe named licensing agent for artist Henry Fraser

“There is immense potential to bring Henry’s inspiring story and beautiful designs into a wider array of product categories,” said Ian Wickham, Director of Licensing Link Europe.

News
Jackie Robinson Estate, IMG, Sports, David Robinson, Brett Weiss

Jackie Robinson Estate appoints IMG as its exclusive global licensing agency

“We are committed to preserving and promoting Jackie’s remarkable story through creative and impactful licensing initiatives and partnerships,” said Brett Weiss, Vice President of Licensing and Business Development at IMG.

News
BBC Studios, Top Gear, Film & TV, Video Games, Stephen Davies, Tony Pearce, Reality+, Sébastien Borget, The Sandbox

BBC Studios and Reality+ bring Top Gear into The Sandbox with ‘The Stigverse’

“We’re thrilled to bring Top Gear into The Sandbox – it offers us a fantastic opportunity to reimagine the world of Top Gear for a new digital audience,” said Stephen Davies, SVP Global Licensing at BBC Studios.

News
Steven Singer Jewelers, Wicked, Fashion, Film & TV, Steven Singer, David Born, Born Licensing

Steven Singer Jewelers readies Wicked gold-dipped roses

The collection consists of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose.

News
Wensleydale Creamery, Wallace & Gromit, Food & Drink, Film & TV, Sandra Bell, Laura Burr, Aardman

Wensleydale Creamery launches Wallace & Gromit cheese truckles

“Wensleydale Creamery is our longest-standing Wallace & Gromit licensee, and we’re delighted to continue this fantastic relationship with the launch of these special truckles,” said Laura Burr, Senior Brand Manager at Aardman.

Latest Jobs

Upcoming Events

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.