Heinz partners with Absolut Vodka on limited-edition pasta sauce

Heinz has partnered with Absolut Vodka on limited-edition pasta sauce.

Following a social media trend for spicy vodka pasta, the two brands have come together to launch Heinz x Absolut Tomato Vodka Pasta Sauce.

‘A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce,’ said Heinz.

‘During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.’

A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar. A limited run will also be made available on Heinz’s direct-to-consumer website, www.heinztohome.co.uk.