Carrs teams with Aardman to launch Wallace & Gromit-inspired pasty

Bolton-based Carrs Pasties has partnered with Aardman to launch a Wallace & Gromit-inspired pasty.

The launch of the More Cheese, Ham & Chilli Jam Pasty celebrates the 30th anniversary of Wallace & Gromit: The Wrong Trousers. The pasty includes four cheeses – Mature Cheddar, Red Leicester, Wensleydale and Mozzarella – with pulled ham and caramelised onion, all encased in Carrs golden puff pastry. The new pasty also comes with a sachet of tangy chilli dip.

“We’re very excited about this partnership,” said Matt Carr, director at Carrs Pasties.

“Aardman’s values and purpose align so much with our own, and we can’t wait for our customers to try the pasty. It’s the first time we’ve ever launched a product with a dip but the flavours work perfectly. Working with the team at Aardman has been a pleasure so far and we hope to continue the relationship into the future.”

Rachael Peacock, Senior Brand Manager at Aardman, added: “Aardman is delighted to be working with an independent, family run business on this exciting new Carrs pasty flavour.

“The More Cheese, Ham and Chilli Jam pasty is full of invention just like Wallace, and with his love of cheese and his northern roots – I’m sure he would approve. We can’t wait for Wallace & Gromit fans to tuck in with a nice cup of tea, eh Gromit!”

The new pasty will be available to buy as a fresh from the oven product from Carrs Pasties’ four stores in Bolton from Monday August 7th. It will then be available as a frozen product for local and nationwide delivery before being available in selected trade customer stores.