MORI partners with Hasbro for Peppa Pig daywear and sleepwear

Sustainable baby and toddler brand MORI has launched a range of Peppa Pig daywear, sleepwear and bath time-wear.

The new range for naught to six year olds features a signature print of Peppa Pig and her little brother George, alongside suns, moons and stars.

“We’re extremely honoured to partner with Hasbro on the Peppa Pig by MORI collection,” said MORI founder Akin Onal.

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones, while paying homage to the hit TV series which has been delighting pre-schoolers for almost two decades. The new collection represents a great synergy between our two brands and we’re excited to unveil the new designs which we’re sure will be loved by parents and children alike.”

Marianne James, Vice President, EMEA and Asia, Licensed Consumer Products at Hasbro, added: “Peppa Pig encourages little ones to confidently jump in all of life’s muddy puddles and explore the world around them. With this beautiful and sustainably designed collection from MORI, her fans can take on any adventure – from the everyday to the epic– knowing that their best friend is by their side.

“As we lead into Peppa’s 20th anniversary next year, we’re excited to unveil even more entertainment, toy and collabs that celebrate the joy and adventurous spirit of everyone’s favourite pig.”

The daywear range is made from MORI’s signature organic cotton and bamboo fabric and includes a high neck top, flares and a dress. A Peppa Pig reversible jacket is available for babies aged naught to 24 months, complete with cute 3D piggy ears on the hood. The collection also includes a George oversized sweatshirt, George ribbed dungarees and a long-sleeve bodysuit for babies.

Elsewhere, the line includes a Peppa Pig hooded towel with Peppa Pig ears, a padded pig snout and embroidered facial features. Completing the collection is a sleepwear range spanning pyjamas, a sleepsuit and a 1.5 TOG Front Opening Sleeping Bag.