Mattel and Gamefam bring Barbie DreamHouse Tycoon to Roblox

Mattel has partnered with Gamefam to launch Barbie DreamHouse Tycoon on Roblox.

Launching on October 6th, DreamHouse Tycoon is the first-ever official Barbie Roblox game and gives players the chance to build their very own DreamHouse, live out various careers, and ‘unleash their inner fashion icon’.

“With so many fantastic iterations of Barbie over the years, this felt like the right time to give Barbie – one of the world’s best-selling toys and a fashion icon for more than six decades – the chance to find her feet on Roblox,” said Mike DeLaet, Global Head of Digital Gaming at Mattel.

“As one of the most instantly recognisable brands in the world, we’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans.”

The Barbie “Brooklyn” and Barbie “Malibu” non-playable characters will guide fans on a tour through the world of Barbie DreamHouse Tycoon on Roblox, offering additional context for mini games.

Ricardo Briceno, Chief Business Officer at Gamefam, added: “This is the perfect time to bring Barbie’s world to millions of existing and soon-to-be fans on Roblox.

“The Barbie brand has never been more relevant, and this tycoon-style game offers another way for players to continue playing with Barbie by building their very own DreamHouse in the metaverse.”