adidas debuts collection inspired by Marvel’s Spider-Man 2 video game

Adidas has teamed up with Marvel, Sony Interactive Entertainment and Insomniac Games to launch a collection inspired by the upcoming Marvel’s Spider-Man 2 video game.

The designs in adidas’ Peter Parker Advanced Suit and Venom collection reflect the moment Parker’s Advanced Suit 2.0 is overtaken by the Venom symbiote. The range spans a variety of footwear and apparel, including Ultraboost J and Ultra 4D sneakers, the adizero 12.0 football cleat, sweatshirts and compression tights.

Adidas products will also be seen being worn by the citizens of Marvel’s New York in the game.

“We’re incredibly proud of this unique collaboration which reaches both gamers and athletes by telling Peter Parker’s story in a style that we know so many fans know and love,” said Shane Jochum, senior director of market strategy and partnerships at adidas.

“The connection between Marvel’s Spider-Man 2 and this collection is so special and allowed us to really play with so many design aspects of Marvel’s New York, on apparel and in game. It’s been amazing to see the creative design come to life within the new video game, and we’re excited to see athletes and fans game in style.”

The Peter Parker Advanced Suit and Venom collection will be available from October 20th.