Acamar Films teams with WWT for Bing activity trails

Acamar Films has partnered with WWT – the charity for wetlands and wildlife – to bring Bing activity trails to 10 WWT locations across the UK.

From Saturday March 23rd, each WWT site will launch a Bing activity trail encouraging children to explore the wetlands and learn about plants, birds and other animals that rely on the habitat and can be seen in spring.

On select dates, certain WWT locations will also host Bing storytelling activities within their visitor centres, featuring a selection of Bing books from HarperCollins Children’s Books.

Bing and Flop costume characters will tour seven of the WWT sites for meet and greets and photos with families. Three locations will also host interactive mini shows with Bing and Flop.

“It is exciting to know that across spring and into summer, Bing really will be ‘not far away’ for UK families with our first partnership that stretches the entirety of the country,” said Kirsty Southgate, Director of Experiential and Promotions at Acamar Films.

“Bing and his friends love the outdoors, finding opportunities to play outside and learn more about the plants and animals around them. These Bing activities with WWT will encourage new visitors to their locations and we hope that these visitors also find the same joy in exploring and learning more about UK wetland wildlife.”

Most WWT sites will have Bing products available for sale in their gift shops, with a souvenir sticker for every child who completes the Bing Nature Explorers trail as well as paper Bing ears for Bingsters at the storytelling and mini show sessions.

The Bing activities will run until June 2nd.

Cath Cooke, Head of Experience and Engagement at WWT, added: “The future of these crucial UK habitats depends on future generations caring about them and learning more about their importance. We feel that Bing, with his innate curiosity and the love he has for being out in nature, is a fantastic character to bring on board to encourage families to visit our locations.

“Hopefully Bing will also help to inspire some families that may have never visited before to have fun and learn about what makes UK wetland wildlife so special.”