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“Bing has such a huge potential for growth – I’m delighted to be given the opportunity to lead this talented team,” said Katie.
Acamar Films has appointed Katie Rollings to the position of Chief Licensing Officer.
As Chief Licensing Officer, Katie will lead the Acamar Films team responsible for licensing and experiential revenues for Bing globally. She will evolve Acamar’s strategy to grow successful existing territories – such as the UK, Italy, the Netherlands and Poland – as well as those territories in which Bing has newly launched, such as France and Croatia.
A member of Acamar’s Senior Leadership Team, Katie will also advise on the strategic direction of Acamar Films, identifying new prospects for Bing and leading on licensing negotiations across all territories.
“Katie is such a brilliant addition to the Acamar team,” said Acamar Films CEO Mikael Shields.
“She brings extensive experience in building global licensing and experiential programmes. As Bing continues to grow in established markets and we launch in new territories, Katie will play a crucial role in identifying new opportunities for Bing and delivering on our targets for growth.”
Katie Rollings, Chief Licensing Officer at Acamar, added: “Bing is such a powerful and positive property which has won the hearts of thousands of young children and led many successful and award-winning product launches.
“I love the way it supports fundamental early-years development with stories which work so well across so many countries and cultures. Bing has such a huge potential for growth I’m delighted to be given the opportunity to lead this talented team”.
Prior to joining Acamar Films, Katie most recently served as Senior Director, Global Strategy & New Business Development at Hasbro. She has also held leadership positions at Entertainment One, FremantleMedia UK and HIT Entertainment.
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