adidas partners with artist FEWOCiOUS for NFT and sneaker drops

adidas Originals has teamed up with artist FEWOCiOUS to launch a limited edition NFT in the product-linked Trefoil Flower Mint Pass.

Launching on June 22nd, holders of the FEWOCiOUS x FewoWorld: Paint NFTs will be offered a range of exclusive benefits, including discounted pricing and early access via OpenSea.

The Pass will also unlock the opportunity for NFT holders to redeem the complimentary artist-designed Campus 00’s sneaker later this summer. The sneaker has been given a black and white ‘linework’ makeover, contrasted by a thick, blue and white cloud pattern lace.

“Working with adidas is a real dream come true,” said FEWOCiOUS.

“I can’t believe I was paintin’ adidas shoes in my bedroom by myself four years ago and now I get to officially collaborate with them! This is one of the longest projects I’ve ever worked on and keeping things a secret is so hard I just want to scream it from the rooftops!

“I really believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be part of that journey with me.”

The launch marks the first time that the brand has produced a token-gated, NFC-tagged sneaker that is also tied to a limited edition NFT.

Holders of the FEWOCiOUS x FewoWorld: Paint NFTs will be offered a range of exclusive benefits, including discounted pricing and early access via OpenSea on June 22nd.