adidas reimagines clubs’ third kits into streetwear for LFSTLR collection

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

Adidas has reimagined the 23/24 season third kits of clubs like Arsenal, Manchester United and Real Madrid into a streetwear collection.

The LFSTLR jersey collection includes adaptations of the third kits of Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid. The range retains the overall design blueprint of the kits, but with a focus on ‘wearability and comfort over pure performance for the field of play’.

“The lines between football and fashion have never been more blurred, which is why we’re excited to launch this new collection for fans who want to show off their club pride in style and comfort,” said Sam Handy, Vice President Product and Design at adidas Football.

“Each of the clubs featured in the LFSTLR collection are globally recognised institutions whose appeal stretch beyond a purely football context. That’s why we wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends – making them a welcome addition to the wardrobe of any fashion-conscious supporter.”

Each item is made with an elevated base material, including heavier superior fabrics for additional comfort. Between 70% and 100% of the materials used in each jersey are from recycled or renewable sources.

The LFSTLR collection is available from adidas.com football jerseys. Check out the line below:

adidas, Sam Handy, Fashion, Sports
adidas, Sam Handy, Fashion, Sports
adidas, Sam Handy, Fashion, Sports
adidas, Sam Handy, Fashion, Sports
adidas, Sam Handy, Fashion, Sports

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