Afro Unicorn enters haircare space with Magical Beauty

The Afro Unicorn brand is entering the haircare space thanks to a partnership with Magical Beauty.

Magical Beauty’s Afro Unicorn range, spanning hair care and styling products for kids, will debut in the U.S. at Walmart and CVS stores in fall 2023 and roll out internationally in early 2024.

The collection aims to celebrate a child’s unique curl pattern with a product line created for all textures and tresses.

“I am extremely proud of what Afro Unicorn has achieved in less than four years, and I am incredibly grateful for the tremendous amount of support we have received from our licensing and retailer partners, the media, and a whole host of influencers that have shared our story,” said April Showers, Founder and CEO of Afro Unicorn.

“We are thrilled to add Magical Beauty, our first black-owned global licensing partner, as our newest licensee to offer our fans a whimsical experience in hair care.”

The Magical Beauty executive leadership team added: “We’re thrilled to team up with April and the Afro Unicorn franchise to bring Magical Unicorn’s devotees an exciting, new way to care and style their hair furthering the brand’s position as a part of their ‘get-up-and-go’ daily routine.”

Elsewhere, a new line of Afro Unicorn books will launch under the Random House Books for Young Readers imprint this fall, while Just Play’s Afro Unicorn toy range will land in 2024.