American Dream readies The Gameroom Powered by Hasbro

American Dream will open The Gameroom Powered by Hasbro later this month – an entertainment centre boasting arcade games, attractions, retail and dining themed around Hasbro IP.

The 41,500 square-foot entertainment centre will host a G.I. Joe Battle Station laser tag experience, as well as a nine-course Ultimate Rollergames area, boasting lanes inspired by brands like Candy Land, Battleship and Monopoly. tech-infused game lanes.

There’ll also be a Candy Land Shake Bar, a themed arcade and a restaurant services dishes and drinks inspired by Hasbro games.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive family-friendly facility at American Dream,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.

“This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro, added: “Hasbro has a rich 100-year legacy of creating magic through play with an iconic portfolio of beloved brands. At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase. That’s exactly what we’ve created with The Gameroom.

“Whether it’s a round of laser tag at the G.I. JOE Battle Station for adrenaline-pumping fun or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom. We look forward to welcoming guests for a day of fun, connection and play when doors open this month!”