American Tourister partners with Perfetti Van Melle for Chupa Chups travel collection

Perfetti Van Melle has teamed up with American Tourister for a Chupa Chups travel collection.

Each piece features playful designs featuring bold colours, with the range spanning backpacks and spinners to weekender bags.

“Chupa Chups mirrors our shared ethos in the essence of fun, making this partnership the perfect fusion of like-minded brands dedicated to the joys of sweetness, travel, and vibrant adventures,” said Nikhil Gupte, Marketing Director for American Tourister, Kamiliant and High Sierra in APAC & Middle East.

Vanessa Grande, Area Licensing Manager at Perfetti Van Melle, added: “With American Tourister, it was love at first sight! It was a perfect match, as we share the same values and high standards of quality and a passion for design.

“They have perfectly conveyed the essence of the Chupa Chups brand, infusing it with fun, colour and a purpose beyond the product. The result is a vibrant collection that transcends a simple partnership, igniting and sweetening the spirits of the boldest travelers.”

The collection will be available this month across numerous Asian markets, including Thailand, Singapore, Indonesia, Malaysia, Korea, Vietnam and China.