Animaccord embarks on rebrand for Masha and the Bear

Animaccord has embarked on a rebrand for Masha and the Bear.

The rebrand includes the publication of a new style guide that now has a fresh logo, updated fonts and new designs that ‘encompass the best graphic trends’.

As well as the main style guide, two new guides for packaging and point of sale promotions have also been developed.

“The new guide is further proof that the evergreen Masha and the Bear brand has become a “modern-day classic”, one constantly able to renew itself while remaining an evergreen favourite,” said Maurizio Distefano of Maurizio Distefano Licensing, the agent for Masha and the Bear in Italy.

“We’ll be supporting all existing licensees and future partners as they join us in exploring the wonderful opportunities this rebranding exercise offers them.”