Anti Social Social Club debuts Le Mans collaboration

Streetwear brand Anti Social Social Club has launched its first co-branded collection with Le Mans.

The 20 piece collection will range from $24 to $1500 and was brokered by the 24 Hours of Le Mans’ exclusive licensing agency, IMG.

The Circuit de la Sarthe track map will be featured on some of the clothing designs and accessories, and the range also spans a jersey with Kappa, a ASSC x Le Mans poster by Automobilist and a Spark 1:43-scale model car.

“This project was born out of our passion for endurance racing and the opportunity to be part of arguably the greatest spectacle in all of motorsports,” read a statement from Anti Social Social Club.

“This is the first time the ACO and Le Mans have collaborated with anyone in our space and we are honoured to be chosen to partake in such a prestigious event.”

Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest, added: “We are delighted to offer this exclusive collaboration with Anti Social Social Club just a few hours before the start of the 92nd edition of the 24 Hours of Le Mans.

“This year’s race promises to be historic in terms of sport, with the world’s leading manufacturers lining up on the starting grid. Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition.”