ARTiSTORY brings Museum of Fine Arts, Boston and TECNO together for TECNO CAMON 19 Pro Mondrian Edition

Art and cultural IP licensing specialist ARTiSTORY has signed a global licensing deal with smartphone brand TECNO and Museum of Fine Arts, Boston.

The companies have come together to launch the TECNO CAMON 19 Pro Mondrian Edition Gift Set, paying tribute to abstract art icon Piet Mondrian.

It is the world’s first smart device that uses “sunlight drawing” light technology to allow the phone to change colours in sunlight.

“Aesthetics in technology are becoming increasingly important for today’s consumer, as they look for a more personal mobile experience,” said Lucia Liu, Chief Brand Officer at TECNO.

“The introduction of the CAMON 19 Pro Mondrian Edition makes it possible to achieve the beauty of art through technological innovation as well as to bring art and style to more consumers.”

Debra LaKind, Senior Director, Intellectual Property & Business Development at MFA, added: “Technology as a canvas is a medium we’ve been exploring for years, with the help of TECNO, we can bring our renown collections to a broader audience.

“It’s incredible to see the work of Piet Mondrian serve as inspiration for a completely new kind of smartphone design, one that embraces the true sentiment of abstract art brought to life through technology.”

The TECNO CAMON 19 Pro Mondrian Edition has already collected two international design awards in the 2022 MUSE Design Award and the A’ Design Award.

“In a new era for business, museums promote the cultural value of its collections through products and crossover collaborations,” said Yizan He, Founder and CEO at ARTiSTORY.

“Museum collections are the symbols of human history and civilization. They are the inspiration and the creative wisdom that can bring true values of the brands to the market.”