ARTiSTORY launches artist collaborations programme

Art and cultural IP specialist ARTiSTORY has launched an artist collaborations programme.

Partnerships with living artists will see three-way co-branding between brands, artists and museums and the programme aims to give artists the chance to take inspiration from the archives of ARTiSTORY’s museum partners to then create fresh, contemporary artwork.

“This is a win-win for everyone,” says Alicia Chen, Country Manager of ARTiSTORY’s Singapore Office, who is managing the artists programme.

“Artists get the opportunity to be associated with the world’s top museums, brands can provide consumers with access to their favourite artists via uniquely designed products endorsed by museums, and museums can engage new audiences, particularly a younger demographic who follow and support their favourite designers on social media”.

As part of the programme, Ukrainian artist Sveta Dorosheva and British artist Laura Greenan are working on new artwork inspired by ARTiSTORY’s museum partner Dunhuang.

Sveta is creating canopies, murals, and flying images of Dunhuang taking inspiration from the murals of the Mogao Caves, while Laura Greenan is working on creations inspired by Dunhuang’s architecture, canopies and Mojing patterns, which will be licensed by ARTiSTORY for co-branded products.