ARTiSTORY to helm licensing push for Madrid’s Thyssen-Bornemisza National Museum

ARTiSTORY has partnered with Madrid’s Thyssen-Bornemisza National Museum to build out its global licensing programme.

One of Madrid’s ‘Golden Triangle of Art’ museums, the Thyssen-Bornemisza holds over 1,600 iconic paintings, showcasing artworks from the likes of Vincent van Gogh, Edgar Degas, Berthe Morisot, Édouard Manet, John Singer Sargent and Paul Cézanne.

“I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio,” said Natasha Dyson, co-founder and licensing director of ARTiSTORY.

“The Thyssen-Bornemisza National Museum adds dozens of new modern artists for our creative teams to be inspired by, expanding our range of early 20th century art, among many more iconic masterpieces. We look forward to working together, bringing these works to a range of product categories.”

Designs inspired by the Museum’s artworks will be featured in ARTiSTORY’s Global Theme launches for 2023.

Ana Cela, Head of the Museo Thyssen’s Book and Giftshop, added: “For the Museo Nacional Thyssen-Bornemisza, this partnership represents the chance to make its great masterpieces internationally known beyond its own walls and galleries; thus reaching the largest number of people and establishing contacts with potential collaborators in the design field.”

The Thyssen-Bornemisza National Museum joins cultural partners for ARTiSTORY including Boston’s Museum of Fine Arts, London’s the National Gallery, London and the Brooklyn Museum.