Asembl brings Chupa Chups into custard with Pauls

Perfetti Van Melle’s Chupa Chups brand – represented in Australia by Asembl – is moving into custard thanks to a partnership with Pauls.

On shelves in Woolworths and independent grocery stores across Australia now, the Pauls Chupa Chups-inspired Strawberry Cream Custard merges the tastes of Pauls Custard and Chupa Chups Strawberry & Cream lollipop flavour.

“Pauls has whipped up the most delicious custard combining their unmistakable signature creamy custard and the taste of our bestselling Strawberry & Cream lollipop flavour,” said Marta Ballesteros, Area Licensing Manager at Perfetti Van Melle.

“This sensorial dessert experience that will be the delight of our fans.”

Asembl Managing Director Justin Watson added: “Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time across the globe.

“We are thrilled to bring these two brands together in custard form. Creamy and delicious, the Pauls Chupa Chups-inspired Strawberry Cream Custard will definitely be this season’s must-have refrigerated snack.”